Email marketing is going strong, and so is the ever popular HTML email format. For people and business’s that create these this is their desired choice since they can make an email look professionally designed and branded.
However…there is a problem. Not all email clients are at the same level, and display the same information. This is a similar problem that web browsers have.
Even though emails use HTML, it’s not quite the same as a web page. Unfortunately, email clients HTML email rendering has been left in 1998. Getting even a relatively simple design to work in the 10 or 12 major email clients can be a very frustrating task, and support is getting worse, not better.
HTML email is here to stay…for now.
Even though designers (particularly web standards designers), cringe at HTML emails, the use of HTML emails has greatly increased.
Some major reasons for that is
- HTML emails can be a better experience
- HTML email gets results
- Every popular email client sends HTML email
Even in the world of social media, email is consider one of the top social media connect point to customers.
